FOR IMMEDIATE RELEASE:

Dean Batson       
Director of Operations
MaGiiX
1504 E. Plaza
Post Falls, ID 83854
208-777-1530 Office
208-777-2005 Fax
208-651-0121 Cell
dean@magiix.net  |  www.magiix.net

One of a Kind New Temperature Technology Transforms Dairy Herd Health Management

Coeur d’Alene -- September 27, 2004

Changing and improving on decades old methods of managing dairy cow health, MaGiiX Corporation (www.magiix.net) has started sales and installations of its revolutionary new cow temperature monitoring technology. This month the MaGiiX system was installed and is operating on three dairy farms in southern Idaho. This MaGiiX temperature technology will allow farmers to instantly and accurately monitor the temperature of their cows which leads to increased milk production, better herd health and management.

According to Len Wallace, President and founder of MaGiiX, “Using this system can increase milk production while reducing labor costs. The bottom line is more dollars income per cow and less time managing herd health.”

The many potential benefits of monitoring herd temperature were restricted by the inconvenience and time intensive method of taking cow temperature. Until now, dairy farmers had no method to easily and regularly monitor the temperature of their herd. Each of the current methods meant isolating every cow.

The MaGiiX system utilizes cutting edge and reliable technology to obtain the temperature of each dairy cow up to four times per day with no additional effort by the farmer. The data is automatically recorded on the internet. And this data is easily accessible by the farmer and is used to aid in herd health management and to increase milk production. The software and related web site is developed and maintained by another North Idaho company – KeyComm (www.keycommunications.com).

Herd health is improved by the farmer being alerted immediately of a cow with a high or low temperature via cell phone alert, email alert or the web site. Historical data for each cow is recorded and checked for possible scenarios to better manage cow health.

The ability to immediately flag cows with ailments or active estrus cycles will directly result in higher bottom line yields because of higher milk production while lowering the manual labor costs currently used to search for health issues and estrus detection.

Specifically, the benefits include improved detection of the estrus cycle, early detection of ailments effecting milk quality, fresh cow temperature monitoring, and early detection of heat stress, on-set of calving, automatic herd checks and includes a lifetime magnet to prevent hardware disease.

The MaGiiX system utilizes a Rumen Bolus which is a magnetic RFID transponder that resides in the cow's reticulum, transmitting the animal's temperature and a unique ISO-ID number while collecting metallic objects to prevent hardware disease.

Cow temperature, ambient temperature, ambient humidity and unique ID are recorded automatically each time the animal walks past our readers; generally as cows exit the milking parlor.

Another benefit of this system is the ability to track a cow’s history and location with guaranteed accuracy.  The bolus stays in the reticulum for the life of the cow. This permanent aspect of the system allows for immediate look up of any cow which now offers a more robust and reliable ability to find the location and history of a diseased or suspect cow.

The bolus is administered using a standard balling gun and requires no batteries, so it provides lifetime, maintenance-free operation.

Over the lifetime of the cow the MaGiiX Rumen Bolus will pay for itself many times over in the form of improved animal health, lower artificial insemination costs, higher productions, and reduced labor.

For more information: www.magiix.net
Contact: dean@magiix.net
Dean Batson - 208-651-0121